About Orthex Group
Orthex Group today
Orthex Group is the leading Nordic producer of household products that make everyday life easier for the consumer.
Today, Orthex Group has customers in 40 countries and on four continents. It has three factories of its own and launches a variety of functional products every year. Orthex Group has been presented with the prestigious international Red Dot design award for its harmonious Nordic product design.The Group's brands include SmartStore (storage boxes), GastroMax (kitchen products) and Orthex (variety of products for home and garden). At present, Orthex Group has approximately 300 employees and a total turnover of €60 M. Orthex Group is owned by the Finnish private equity company, Sponsor Capital.
Orthex Group invests in the quality, safety and design of its products, as well as in sustainable production methods. All of these areas are developed continuously. The company has been certified according to ISO 14001:2015 and ISO 9001:2015. This means that it will, within the framework of what is technically and financially feasible, contribute to an ecologically sustainable society. The goal is to make the everyday life of consumers easier with the help of practical and durable household products.
Orthex Group designs products to make everyday life enjoyable with the philosophy that Practical is Beautiful.
Orthex Group has a long tradition of manufacturing and marketing household products. The group that today operates as one company comprises Sveico AB (since 1914), Hammarplast Consumer AB (since 1947) and Oy Orthex AB (since 1955). Together, this amounts to over 230 years of experience in manufacturing high quality household products. The three factories still remain in the locations where these three companies were originally founded: Gnosjö and Tingsryd in Sweden and Lohja in Finland.
In 2010, Oy Orthex AB acquired Sveico AB. The acquisition brought the Group lots of knowhow in manufacturing high quality kitchen products. The GastroMax kitchen brand has a long history of cooperating with professional chefs in product development and many chefs use the products every day in their work. The vast range of kitchen products includes everything a home cook might need to cook like a professional chef.
Orthex Group acquired Hammarplast Consumer AB in 2011, which broadened the product range even further with more storage and garden products. The SmartStore™ -storage box range was originally launched in the mid 90’s by Hammarplast. It remains tremendously successful today and Orthex Group is continuously developing the concept to meet the needs of the modern home so that there is a place for everything.