The new life of recycled plastic as durable household products

Watch and read how we use recycled plastic as a raw material in our production process and discover the variety of products we make from it!

 

Watch the video to discover how an ice cream container gets a new life as a flowerpot.

Orthex has been using material made from industrial plastic waste to produce buckets, bins, and boxes since the 1990s.

In 2015, we began incorporating post-consumer plastic waste into our production process as well.

Our plant care category has been a forerunner in using recycled materials. Today, 100% of our flowerpots and balcony boxes are made from recycled plastics*.

*Recycled plastic content by product range: Cultivate, Epoque, Pamela, Botanica, Eden & Orthex window boxes 95%, Paulina 75%.

Orthex Cultivate pots made from recycled plastics
SmartStore Collect recyling bin in kitchen

In 2017, we significantly increased the use of post-consumer plastic waste, leading to products like bins being made from recycled materials. Today, our Recycled Bins are made from 95% recycled plastic.

In 2019, SmartStore™ Recycled was launched, a series of durable storage boxes made from 95% recycled plastic.

Nowadays our storage category has wide variety of products made from recycled plastic: stylish storage basket ranges SmartStore™ Basket and Essence (95% recycled plastic), sorting solution series SmartStore™ Collect**, contemporary SmartStore ™ Comfort storage boxes (95% recycled plastic), innovative SmartStore™ Module range (box 70%, shelf 95% recycled plastic) as well as SmartStore™ Bedrollers (60% recycled plastic).

**Recycled plastic content by product (plastic parts only): Biowaste 95%, Stack-it 95%, 13 L sorting bin and lid 100%, 46 L Slim recycling bin 70%, 53 L recycling bin 70% and 76 L recycling bin 70%.

SmartStore Essence storage baskets in a wardrobe

Other sustainable materials

GastroMax Bio Kitchen Utensils

We also use renewable bio-based plastics, which are made entirely or partially from renewable resources. These include product series such as GastroMax™ BIO kitchen utensils range (plastic parts consists of 80 % bio-based plastic derived from sugarcane and wood fiber from Nordic spruce) and GastroMax™ BIO tableware (80 % bio-based plastic derived from sugarcane, coloured with natural pigments from minerals and coffee residue).

Additionally, we are using raw materials produced by applying the mass balance approach in our SmartStore™ Sustain food storage products. This approach involves mixing renewable materials with fossil materials during the raw material production process. The Sustain products contain 80 % renewable content allocated via the ISCC mass balance approach.

SmartStore Sustain food storage containers

Our target is to increase the share of renewable and recycled raw materials to 80% by 2035.

Read more about our sustainability work here